22 Maret 2011

Viral Marketing

Viral marketing is a technique that is used by many people, yet it is still relatively unknown. Many people hear the words "viral marketing" or "viral traffic", and think that it has something to do with a virus. Fortunately, viral marketing and viral traffic have nothing to do with people spreading viruses via email, etc.

Viral marketing is simply defined. It is any strategy that is implemented to encourage people to pass on a marketing message to others; which in turn creates the potential for growth and more people seeing your message. Viral marketing also increases targeted traffic.
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The only way viral marketing is similar to a virus is in the way it can expand and replicate at a very quick pace. This can cause for viral traffic to pick up, and your marketing message to reach a lot of people in a short amount of time.

Before you begin a strategy to increase viral traffic or targeted traffic you must understand that some strategies work better than others. But if you put the proper amount of research into your viral traffic strategy you will increase your odds of coming up with a successful program. There are a couple of important tips that you should keep in mind when trying to increase viral traffic, they are as follows:

1. The most important aspect to remember when trying to increase viral or targeted traffic is to give something away for free. Everybody likes free stuff, and if you are giving something away that people like there is a better chance that your recipients will pass on your marketing message. The word free alone will increase your viral traffic. As far as how long it will take to increase traffic is not as easy to determine. Some viral marketing programs take off right away, where as others build slowly. It all depends on your strategy, and what you are giving away.

2. To increase viral traffic you must also make sure that your message is easily transferable from one person to the next. You will never increase your viral traffic if you have to depend on somebody else to pass along your information. It should be automatically done via email, websites, or even software downloads. The bottom line is that you need to make sure your viral marketing message is concise, to the point, and easily transferable

3. Before putting a strategy in place to increase viral traffic you will want to make sure that you can handle the traffic and requests that come along with it. This goes along with doing your research before starting. If you cannot handle the new viral traffic, all your hard work will mean nothing in the end.

4. One of the easiest ways to increase viral traffic is to use existing networks. In other words, implement your strategy to touch base with people who will be interested, and therefore pass your information onto other people in their network. This will ensure that you get a good group of targeted traffic to take notice of your project. You need to be giving away your free gifts to people that will use them, so targeted traffic is very important. By working within a network you will have a better chance of driving up targeted traffic, which will help your strategy spread.

5. Do not rely on yourself to do all of the work when it comes to attempting to increase viral traffic. Even though you will be putting the overall strategy into effect, you should still be able to use other resources to increase targeted traffic. Affiliate programs and press releases are two great ways to increase targeted traffic without having to put in too much work.

Overall, viral marketing is a great way to get exposure and increase profit. If your strategy does a good job of bringing in targeted traffic there is no reason that you should not be able to accomplish the goals that you have set forth.
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12 Maret 2011

Create Your Own Destiny

We are constantly imitating others. When we copy other people, we can't reproduce their charisma, talent or success. Externally, we can imitate their life, their way of dressing and drive the same kind of car, but this does not bring us fulfilment.

We can take another's life as an example, but we must think hard before we follow them. Look at the virtues of others and ask yourself: "I have something valuable and worthwhile myself? How can I bring it out?" When you notice something bad in those around you, make a firm resolve: "Let me not nurture such vices".
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There is much hidden potential in each one of us. What should we do to make this blossom? When you activate yourself, you bring out all the strengths and talents that God has given you, all that is inherent in you, that is natural in you, something genuine and original.

Create your own identity. When you do this other people gravitate towards you. Activation leads to gravitation. Then you don't imitate others. Instead others might want to be like you. We are used to paying more attention to the external world. We try to gain social approval by dressing ourselves in a certain manner.

We stand in front of the mirror and make sure that we are presentable before we leave the house. We trust the mirror implicitly. The mirror reflects our outward appearance, not our thoughts, feelings and relationships.

Does it reflect the love in your heart? You may go to your workplace dressed in your best clothes. When somebody provokes you there, you may retort in anger or sulk in silence. Either way your peace of mind is shattered. Now your beautiful dress does nothing to help you


Only inner strength and equipoise can continue to keep you calm, cheerful and unruffled. For this you have to activate the divine core within, from which flows a perennial stream of peace and tranquillity.

Imitation cannot give you peace. So, watch your attitude, thoughts, words and desires. Be aware of the calmness in your inner core and try to retain it.

External beauty is temporary. Inner beauty is permanent and eternal. This is the beauty we need and this is what we gain when we activate ourselves. This is the beauty God recognises. So seek love, for you seek inner beauty. Direct your mind to a higher ideal.

When you see the divine beauty concealed in your own heart, you also see it in others. "Do not see, seek". Don't look merely at the external form, but also at the divinity within. Today when you see a beggar, you will give him alms.

You will not pat him on the back or shake his hand. If your child comes home, dirty from the playground and calls you "Mummy, Daddy ...", you hug him with love.

If a child in rags comes to you, you drive him away because you don't love him. For the realised soul a beggar and a king are equally divine and beautiful because he has activated his inner core.

When you imitate you only see. When you activate you seek. The difference between "see" and "seek" is the "k". That "k" is kindness or karuna.

When there is care, compassion and kindness, nothing else matters. So let us stop imitating. Let us evaluate ourselves and nurture the divine core within. Let us seek. Let us activate

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5 Maret 2011

Always Look On The Bright Side Of Life

I was always somebody who felt quite sorry for myself, what I had not got compared to my friends, how much of a struggle my life seemed to be compared to others. I was caught up in a web of negativity and needed someone or something to help me to escape.

During an afternoon at work one day, aged around twenty one, a colleague I was working with started to talk to me. What he said was quite upsetting and disturbing, however would have a profound effect on my future. He said to me:

"Your quite a depressive person, aren't you?"

"Am I?"
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I said in a shocked voice as I believed I was no different to anybody else. He continued:

"Yes you are. You very rarely smile, you are negative about most issues and you always seem to be carrying the world on your shoulders".

This man was aged around fifty three and continued:

"I used to be like you and then I was given some advice, of which I am now going to relay to you. When you feel down, depressed or sorry for yourself, read the newspapers or watch the news on the television. You may then realise that you are in fact one of the lucky ones."

I listened and thought about what he had said. I had never been a big reader or watcher of the news, but decided to start. The advice was totally correct, the news from around the world and even my own country was quite shocking. I realised that the worries I had were actually quite trivial and that I needed to cherish everyday and start to look on the bright side of life.

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1 Maret 2011

Inventions, innovation and creativity

Creativity is what sets you apart from your competitors. Competition may kill your business, but if you are creative enough you won’t ever have to fear competition. Fortunes are often born in creative minds. A simple idea can turn into a never ending stream of cash. If you innovate, there are no limits or boundaries for you. The sky is the limit.

So, it can be said that one of the most important factors a company may have is the ability to come up with fresh ideas, new concepts, sophisticated marketing techniques. People like new things. Everyone wants to create something new. People struggle to be different in today’s marketplace.

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If you do a simple research you will find out that creativity is one of the things that make people become rich. Often, the more you create the more money you make. This requires effort and dedication. To see the opportunity where no one else see it.

I firmly believe that fortunes can be made. You simply have to define a problem and find a solution. Then capitalize on that solution. Problems are everywhere and the bigger the problem that you find the solution to, the bigger the chance you will make a lot of money from your idea.

You can create anything. It can be an invention, an e-book with information, art, a scientific breakthrough, etc. Just find a need and try to fill it. I guess you have heard that many times already, but it is true. The easiest way to make money is to help other people make money or help them solve their problems and receive some compensation from your efforts.

Isn’t that what capitalism is all about? To allow people to become rich by enriching other people’s lives? You don’t need to chase money nor go after wealth. When you add value to the life of others you usually receive compensation for it. The best way to add value is to come up with a creative solution that no one thought about before
This is not always easy. Sometimes the ideas will come fast and smoothly. Other times you will have to think hard about the solution. Keep in mind that the harder the problem and the better the solution, the more money you can make from it.

At the end making money may not be that hard for you. Once you get used to it you can do it often. The business of innovation has always being one of the most profitable businesses you can participate on. Creativity is something that come from the inside. It originates within your mind.

This is certainly one of the most important factors that an entrepreneur should take into consideration. It can make a huge difference in your businesses. Remember that there is no limit to what you can create. So, you can make a lot of money by just adding value to the life of others and finding solutions to complex problems that you can find everywhere.

The decision is yours. Most people work hard all their lives because they try to imitate what others do all the time. Work on those creative skills and improve them. You will be glad you did.

It doesn’t take a genius to create something new. You don’t have to be too smart. Sometimes the ideas originate from your intentions or they just come to you. Probably you already have thoughts about how to improve something or create something new that does not exist yet. You just have to polish that idea and give it a try. You may be amazed at the results.



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